Building connections with your readers is an effective way to make your a blog successful one. These connections can lead to long-lasting relationships, increasing your brand’s online awareness. One of the most underused tools for building real connections is blog comments. Encouraging your readers to leave valuable comments on your posts will help to drive more traffic to your blog.
3 Ways to Build Real Relationships Through Comments
So, how do you get your readers to leave comments? Well, here are three simple tips that will help you guide your readers to interact with you online through comments:
1) Write a Good Bio & Add a Photo
When you blog, you should be aiming to showcase yourself as a leader in your industry. That’s why many readers want to see the person behind the post. It helps them to get a more personal feel for the writer claiming to be such an industry authority. Also, author bio boxes are generally at the end of posts, directly above the commenting sections. It’s liking providing readers with a step-by-step guide in a sense.
Read the post
Read the author bio
Read the comments
Leave a comment
2) Keep Asking Questions
Most people who land on a blog post were searching for something online. In most cases, that “something” was a solution to a problem they’re having. This is the same concept behind most blog comments. Your post has provoked a thought within them that they simply must share, hoping you have a solution for them. Respond to their comments by asking more questions that can help you better understand their issues. Not only does this show your readers just how much you care about them. It also leads to more responses, keeping the online conversation going on indefinitely.
3) Encourage Others to Share Solutions
So, now you know how valuable answering your readers question can be to building real connections. Your next step is to encourage other audience members to bring some value to your readers. Building a community of readers who share solutions to help others solve problems helps take some of the pressure off you. It also helps your readers feel more like a team of movers and shakers. However, many bloggers aren’t comfortable with these types of problem-solving communities. So, most readers steer away from sharing solutions through blog comments. Therefore, it’s very important that you make sure your audience knows that they’re always welcome to reply to comments posted by others. This creates a loyal audience of readers that will keep coming back to interact with you and your community.
Chad Goulde is a member of TheBlogBuilders.com outreach team. He is enjoys Call of Duty, running and smores.
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- 3 Tips for Building Real Connections Through Blog Comments - May 5, 2013