Golden Rules To Make Your Press Release Stand Out Amidst Competition

It is not uncommon to come across people who will tell you with conviction that in an age where a lot of things are affected by social media, you should not rely on traditional means of online communication and SEO like Press release. However, for success in online marketing, you should not discard all traditional means of SEO. A carefully composed press release can still pull in lots of target visitors to your site. Besides, you can modify and use it to develop podcast and webinars to promote your site and services online. To make a press release effective, you need to consider certain aspects before getting into writing. Online readers are finicky and they have several options to choose from. Hence, you should ensure that your press release is equipped with all necessary elements to keep them hooked.

Focus on your target audience: Before getting into writing a press release you must know well about the target audience. Ask yourself, who will be reading a press release- newspaper editors, PR site owners or general bloggers? You may want to release it in your site for your existing and prospective customers as well. A Press release meant for media entities need not be enriched much with SEO elements like keywords. However, if you target other bloggers and online buyers, then SEO equipping the press release becomes almost mandatory.

Pack a punch with heading: Not every web user has the time to go through an entire webpage and they often assess web pages by article and content headings. A compelling heading can attract them and make them read the entire article. The same is true about press releases. No matter how carefully you compose the content, spend some time in framing an interesting headline for it. Be careful about the words you use in headlines and think of your audience’s mindset.

Stay Focussed and to the point: – Keep in mind that when you are writing a press release, it should be informative. Try toresist the temptation to write all you know about a product, incident or event. You may have immense interest in the subject but that may not be true for all the readers. In fact, they may dislike going through a well crafted but lengthy press release that runs into a few pages. What if they have gone through some other press releases earlier? Therefore, include all the information in a press release that is important without running into excesses.

Avoid jargons at all cost: This is something you should never forget when writing a press release. You may be comfortable with tech jargons but this may not be the case with many of the readers. Again, you have to know your audience type well but to be on safe side, avoid using jargons unless absolutely necessary.

Media elements to jazz up the writing: Ask yourself, would you like reading a webpage that looks too bland, without any graphics, videos and just paragraphs of plain text, no matter how well written that content is? To make your press release interesting and compelling, use relevant images and videos with it.