We See Things In Black And White…

This is a guest post by Jaime-Ann Laidlaw from Carte Blanche Freelance

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Well, that was a little abrupt but hey – copywriters do see things in black and white – TEXT.

Anything that benefits your business, benefits you.  The same is said for many things in your life, but your business is how you make your living and you want it to be the best that it can be.  It will come to a point that you are going to need that little somethin’ somethin’ as they say.Something not too big or overly flashy.

What the heck is a Tagline?

Can you recite any taglines off the top of your head?  I am sure the vast majority of you remember “Got Milk?” which is one of the most famous taglines of recent time.  Read mosre about “Got Milk?” and it’s history here.  A tagline is just a few words, but it says so much more.  It’s the difference of being hit with a cream pie and hit with a cannon ball!  You want to textually hit your customers square between the eyes with the biggest impact possible.  You want your readers to say  ‘whoa’ or ‘wow’.  This will set your business aside – all thanks to a couple of words matched perfectly together into the best, most memorable, and perfect sounding tagline.

Examples, please?

So being the blogger that you are, or the business person (though are we not one in the same?) can you still say that you are unsure what a tagline can do and how a copywriter can help you? Think about it: just one sentence that you can use on your blog, or webpage to help users connect and recognize your “brand?”  Here’s an exercise – do you recall some of these Taglines and Slogans?

• Don’t leave home without it!
• Just slightly ahead of our time
• Obey your thirst
• The uncola
• Good times. Great taste

Were you able to recall any of those?  I bet you did! If not here they are:

• American Express
• Panasonic
• Sprite
• 7-Up
• McDonald’s

And how is this a process?

So how does a copywriter goes through the process of creating a tagline for your business?  A copywriter takes information about your business and your target audience and in most cases brainstorm catchy words, descriptive words, and things that represent you and your audience. In some cases the review and edit process can take time, but as long as there are open lines of communication between the copywriter and the client the process should be a smooth one. Then, together you can see how well it works on your website, if the tagline needs to be in a specific spot and color, but those are things your web designer can assist you with.  The next word you should hear from the customers on your website is ‘wow’.

Point Blank:

Do you use taglines in your blog or on your landing page of your site?

• If so, do you think it helps to create something memorable on your site that is unique to you?
• If not, do you have plans to create a tagline for yourself?
• If not, is it because you not see the value in using a tagline?